From PLUS Conference Presenter Michael Tchong comes a timely article about being overrun with data, and what tools biotechnology is trying to bring to the fight to strengthen memory loss:

The incidences are becoming numerous. You’re about to mention a name and suddenly realize you can’t recall it. “It’s at the tip of my tongue,” you mutter embarrassedly. “Happens to me all time,” your sympathetic listener responds. You suffer from “mild cognitive impairment.” And so do billions of others.

While one could easily dismiss this as a collective “senior moment,” society is facing something never experienced before: a non-stop assault on the senses brought on by rivers of data, a proliferation of media and advertising, copious multitasking, plus a growing reliance on digital devices with memory.

Read the full article here on the Ubercool Website.