Tipping Point in Print Media? Newsweek Goes 100% Digital

It has been a long-rumored change coming to the mainstream print arena (and some smaller players have already gone this direction), but big news this week with Newsweek announcing it will cease to produce a print version of its publication starting in 2013.

While this plan is a great way to continue the tradition of compelling journalism and story telling that Newsweek has made its reputation on, it does raise the question if the average Newsweek reader accustomed to receiving a printed magazine will keep the relationship with the publication. From the article:

Currently, 39 percent of Americans say they get their news from an online source, according to a Pew Research Center study released last month. In our judgment, we have reached a tipping point at which we can most efficiently and effectively reach our readers in all-digital format. This was not the case just two years ago. It will increasingly be the case in the years ahead.

It is important that we underscore what this digital transition means and, as importantly, what it does not. We are transitioning Newsweek, not saying goodbye to it. We remain committed to Newsweek and to the journalism that it represents. This decision is not about the quality of the brand or the journalism—that is as powerful as ever. It is about the challenging economics of print publishing and distribution.

Given the above statistic that just 39% of Americans receive their news from an online source is this move by Newsweek premature?

Read the full announcement here.

 

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About plushq

The Professional Liability Underwriting Society (PLUS) was founded in 1986 by industry professionals who recognized the need for a forum for individuals involved in the field of professional liability. The Society is a non-profit organization with membership open to persons interested in the promotion and development of the professional liability industry. Membership consists of over 6,500 individuals, representing over 1,000 companies active in the many fields of professional liability. PLUS currently receives the support of more than 200 companies through corporate membership. PLUS is recognized as the primary source of professional liability educational programs and seminars, assistance to its members to help serve clients, and information regarding professional liability. The Society is continually seeking new means to fulfill its mission statement and better serve its members.

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