In this clip from the session “Building a Global Company” from the 2012 PLUS International Conference, panelist Karen A. Morris, a strategy and innovation advisor, looks at the difficulties in being compliant with U.S. and E.U. standards and why listening to your mother may be the best solution.

PLUS members can view this entire session in the multimedia library on the PLUS website.

Session panelists not featured in this clip: Adam Barker (ANV), Fred Einbinder (The American University of Paris), Julian Enoizi (ProSight Specialty Underwriters Limited) and moderator Perry Granof (Granof International Group, LLC).